The (successful) marketing landscape is changing because the consumer and their behavior are changing. No longer does a person see a commercial on television, in print, or hear one on the radio and act. Intrusion marketing has seen its day.
Now the STDs that I am talking about are likely not the ones that first came to your mind. I am talking about Social, Timing, and Data. Let me put it to you this way. Remember the commercial for Trident gum that stated “4 out of 5 dentists....