Recently Twitter announced a new ad unit called Conversational Ads. Conversational ads include call to action button with customizable hashtags that encourage consumer engagement. Tweeting out the brand’s hashtag is as easy as clicking one of the call-to-action buttons.
These ads are a perfect compliment to your broader Chirpify enabled campaigns. By making it easier for consumers to share a brand’s hashtag Twitter has made it easier for consumers to set off a Chirpify hashtag....