This weekend, my 10 year old Jack sat on our comfy couch with a big screen TV just feet way, but he chose to curl up with the iPad to watch his episode of Star Wars. In just a few clicks of the remote he could have watched it in HD on a beautiful big screen. I found myself wondering why. Was it a few clicks too many to reach On Demand? Was it just more convenient to pick up the iPad and watch his show in a few taps? There’s no doubt consumer behavior is changing when it....