At its most basic level, loyalty is about trust – not about the program specifics, per se. But that’s not great news for banks: recent data shows that Americans don’t trust their banks very much. Investors, too have diminishing trust in the financial system, according to the SEC (Securities and Exchange Commission). As for non-investors and everyday Americans, only 1 in 4 have faith in big banks while Bankrate.com (an aggregator of financial rate information), says that 76% of Americans....