Let’s face it. No one is perfect 100 percent of the time. Mistakes happen. Customers have different expectations than you delivered. Now what?
There are three things a company can choose to do. One, you can stick your head in the sand and ignore it. Two, you can apologize and make up for it in some way. Three, once you fix it, you learn from it.
In my opinion, it’s not good enough just to say sorry and credit the customer. You have to use those experiences to improve your....