TripAdvisor announced a new partnership on Tuesday that is expected to add more credibility to some of its 100 million online reviews of hotels, restaurants, and stores.
The authenticity of online reviews has come under scrutiny lately, as more consumers turn to the Internet to get ratings and reviews of hotels, restaurants, and stores – and the number of suspected fake reviews climbs. As many as a third of online reviews are estimated to be generated by business owners trying to....