Suppose your company is still managing your channel promotions on a 100% paper-based system or a spreadsheet. You may be handling it internally, or you may have engaged a mail-house or rebate fulfillment company. Let us further suppose though, that your gut is nagging you about this – something is off. You know that it makes sense to modernize and digitize but it has been understandably difficult to prioritize making the change. You are not alone....