If “transparency as a service” is the new buzz term in marketing, we should remember there is such a thing as bad service.
We all know the clichés: Cat food coupons when we only own dogs. Diaper offers when our children are in college. Plus-sized clothing promotions to someone who wears petites.
So now some companies are opening the vault, and inviting consumers to peek at their own data. Most recently, the company Enliken is planning to launch a transparency....