Ever find yourself entering a room in your house and as soon as you cross the threshold, you think, "Why did I walk in here?" Happens to all of us. Some distraction along the way made us think of something else, our priorities changed and suddenly our purpose-filled journey fizzled. Why did we come to the kitchen? No idea.
On a personal level, it's no big deal. It's silly, really. But consider the same thing on a macro marketing level, and it’s a huge problem. Many companies....