Food, health and fitness topics occupy a lot of real estate in the 24/7 news cycles. Consumers are being bombarded with content and marketing touting the latest and greatest super foods, revolutionary diets and miraculous fitness regimens. And marketers are rushing to identify how their audiences’ needs are evolving and how to best connect with them.
The big picture of U.S. health trends
Significant numbers of adult consumers in the US aspire to live healthy, and they want information and....