By Schalk Viljoen, Senior Director of Business Development, SAP Cloud for Social Media
The recent news of the man who bought promoted tweets to complain about an airline is a sharp reminder that social media makes it extremely easy for a customer’s opinions to go viral. Yet instead of living in fear that a couple of tweets could damage your business, you should look at the positive side of social media and answer the crucial question:
How can you use social media to manage concerns and....