In the fast-changing world of digital marketing, one thing remains constant: consumers leave marketers stumped. In 2016, this reality is no different, and advertisers have the choice to either adapt or fall behind, throwing millions of dollars at customers who just aren’t listening.
So who are these elusive consumers, and how can marketers enhance their digital media performance to reach them more effectively?
1. They Value Experiences Over Things
Millennial shoppers are a driving force....