Loyalty programs are changing faster than ever. Here are my top 10 cool things you need to think about in 2013 when putting together a loyalty program:
10. Big is Good…Bigger is Better
If you are going to launch a loyalty program, go for the gusto or don’t go at all. Firms putting in less than 1% of their marketing budget and who don’t have 100% C-level buy-in will not succeed.
Winning example: McDonald’s Play At McD
9. You Aren’t Alone
There are now 8000+....