To Read or To Toss? 76% of Canadian Consumers Give Loyalty Program Member Communications Low Scores for Relevancy, Direct Antidote Study Shows

Just 24% of Canadian consumers rated reward program communications 8 or higher on a 1 to 10 scale for measuring relevancy to their personal needs - with 76% giving a mediocre score of 7 or below. The Direct Antidote research is based on 2,716 completed surveys from consumers nationwide. “Not all consumers are created equal, but many marketers continue to treat them as if they are,” said Di Cullen, president of Direct Antidote. “Loyalty programs are more popular than ever....