Visuals are a powerful way to communicate customer intelligence. There are so many different ways to visualize customer feedback. You can use graphs, bubble charts, customer comments, summary words, pictures, symbols - the list goes on and on.
Here are a few tips when using visuals
Use visuals that help the audience interpret the information. For example, the stoplight color coding is used because people understand that red is bad and green is good.
Only show information that is....