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By: Erika StevensTecmark Inc. Whether you are implementing a new loyalty program or looking to refresh your existing program there are a number of ways that you can create excitement to engage or re-engage your members. Loyalty marketing success is dependent upon many factors but starts with the basic structure, rewards and benefits you are offering with your loyalty program. Once your basics are set, the ideas below can help create excitement with little to no cost and can save your....