Journey mapping for a business-to-business company can be a complex process that includes more people, more layers, and more steps. Our B-to-B approach goes deeper into stages to include three key views:Customer View - What your customer is thinking, wanting, and doing? This includes all the touch points or moments of truth you have with a customer, as well as all the different personas and/or segmentsCompany View - How is your company organized and resourced? This includes....