This week, I’m attending the Direct Marketing Association’s annual shindig, DMA 2012. The DMA show is a cornerstone of the marketing and customer communications industry – a gathering where the market agenda for the next 12 months is set, and every time I leave this conference I come away with a good sense of the [...]The post Three Key Trends from DMA 2012: Big Data Analytics, Privacy, and Multichannel Marketing appeared first on PB Software Digital Insights.