Thorntons Refreshing Rewards
Congratulations to Thorntons on its new loyalty program. We checked in with Jeff Keune, Thorntons’ CMO to hear how the program is impacting its 178 location convenience and fuel retail business.
PX. What were Thorntons’ objectives in introducing its Refreshing Rewards loyalty program?
Jeff Keune. Thorntons Refreshing Rewards was introduced in March 2014 with the goals of quickly engaging with our customers, increasing both visits and the....