The 54th Annual Grammy Awards drew an astounding 39 million viewers this year, an increase of 41%, and the best ratings the show has garnered since 1984. The typical Grammy formula was on full display packing in plenty of glitz, glamor, drama and controversy. So how is it possible that AMC’s The Walking Dead mid-season premiere chomped its way to the “strongest drama telecast in basic cable history against key demos” on the same night?
Ravenous Fan Base
It’s nearly impossible to make a....