In the strategy work we do, we ask our clients to consider input from customer and employee conversations by asking themselves two questions. These two questions help pinpoint vital areas of opportunity, especially when it comes to creating customer and employee loyalty.
1. Can you describe the organization that, if it existed, would put you out of business?
Imagine if your customers (all of them) called to tell you they were no longer going to be doing business with you. Sounds terrible,....