Compliance. That’s not a subject that you (or I) as a marketer ever really want to focus on. Tell us about the newest, latest, and greatest technology that we can use to reach out and engage our customers. Tell us how we can use the latest location, mobile web, and messaging technology to create customized and engaging experiences that really harness the social powers of our community. But compliance? I’d rather not.
But the truth of the matter is that....