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There are a lot of ideas out there about the role of CX in today’s environment.  In this blog, I discuss seven myths about CX that can get businesses distracted from driving the most effective business results. It’s a fad.   I may be a bit biased since I’m a CX professional, but the customer experience is increasingly becoming more and more a part of how companies do – or should do – business.  After all, the customers pay your paycheck.....