Customer experience is fundamentally important for brands. It fosters loyalty, thus increasing revenue. Essentially, more bang for your buck. A critical challenge for brands today is to translate in-store CX to online experiences.
Emotion: Nordstrom.
I walk into Nordstrom to purchase a new pair of running shoes. The clean carpet, comfy chairs, lovely piano music playing in the background, and the sharply dressed, smiling sales associates don’t go unnoticed. Right away a kind....