Guest Post by Paul Bellantone, PPAI President & CEO
Recently I had the opportunity to respond to a lighthearted blog post by Todd Wilms, SAP’s Head of Social Business Strategy, on The Sad Death of the Beloved Tchotchke. Although humorous in nature, I take this type of commentary seriously. On behalf of our “beloved tchotchke”, this was my rebuttal.
Please allow me to present a somewhat different view of promotional products—perhaps one never considered—in support of the ‘beloved....