The Target Card Marketing Experience Falls Short

LISTEN TO THIS ARTICLE
0:00 / 0:00

I’ve always been a huge fan of Target, since high school when $15 of babysitting money could buy me a coke, popcorn, an hour or so of happily strolling through the store with my sister, before we each bought five things we didn’t need, but loved. I’m still a fan of Targets - as a consumer, but also as a marketer. Target’s smart branding, partnerships, apps, and merchandising set the bar high for other retailers. It brings low-cost retail to market in a....