In full disclosure, this blog post is now in its third major revision. The first version scared the crap out of some people. Their reaction was that I was somehow throwing away 20 years of harping on and on about the importance of data in creating great marketing strategy. I reread the post, and I agree with them. But I won’t backtrack away too far.
You see, I often fear that much has been lost in marketing’s migration to becoming as much a science as an art. The more and....