360’s founder and CEO, Jason Atkins is featured this weekend as an industry expert for a loyalty & rewards supplement for USA Today and Mediaplanet. You can check out his article The Changing Face of Customer Loyalty here.
One of the questions in particular stood out to me. In fact, it is a frequent point of discussion in our line of work: Why is a good rewards program important for customer dynamics?
It’s interesting because I find that the question of building....