LISTEN TO THIS ARTICLE
0:00 / 0:00

Contrary to what many people believe the purpose of business is not to make money.  The purpose of business is to get customers.  Companies that see contact centers as cost centers don’t get it.  Companies that choose to offshore their calls don’t get it.  Companies that (literally) subject their customer to robotic customer service probably don’t get it either.  If you are not old enough to say “the old days” perhaps you have seen....