I’m a middle aged professional living the American dream in suburbia, where outside of the workplace men are judged by the turn radius of the their riding lawnmower and the athletic prowess of progeny. My half-joking neighbor said it best: “I just spent $1,400 on my lawn for the chance to get a $100 ‘Yard of the Month’ sign for 30 days!” True indeed, and a foundational point of incentive design – gaining outsized effort and performance based on rewards....