“Promise” would be the perfect one word summary of the Gartner Customer 360 Summit.
Clearly, customer and prospect data is available to marketers as never before. Clearly, too, is the ability to engage real time with these customers and prospects. Yet as we listened to the presentations, it became abundantly clear that we are at the cusp of a new customer communications revolution.
The ingredients are all there:
CRM and prospect data
asset and content management systems....