Last week, we gave you an overview of David Rosen’s webinar focusing on The Power of Analytics to Drive Loyalty. This week, we would like to dive a little deeper into one of the most interesting and pressing topics he discussed: segmentation models that marketers have the opportunity to apply when managing and analyzing their loyalty campaigns. In the Webinar, Rosen breaks down segmentation into three approaches and highlights their benefits:
1. Profitability Segmentation
Prioritizes and....