by David Rosen - Strategy, Analytics and Consumer Insights
In the world of customer engagement, analytics are paramount. But how? It’s important to pay close attention to preparation, reporting and methods for continuous improvement.
First, u
How does your engagement map to the data? What data is being captured to track brand interactions?
What is the link (correlation and causation) between engagement and customer value? Once you have the data, what does it actually mean?
Build internal....