If one wants to assess opportunities for innovation or re-launching in the Peruvian market for next year, one way is to understand the different ways that people buy. Here a couple of examples of what happens in the country and, possibly in similar Latin American countries.
Market for home appliances.
GfK has identified three types of buyers: the “Technophisticated” ones who buy motivated by technological developments and are willing to spend a little more for access to what they....