There are a lot of ways to evaluate which restaurant chains are the "best." Customer science company Dunnhumby has proposed a new one: analyzing data to determine which restaurant chains are the most customer-centric.
Dunnhumby relied on seven tenets of customer centricity: assortment, price, experience, feedback, promotions, loyalty and communications. The results were compiled from a nine-month-long online survey of more than 100 casual dining, fast casual and fast food....