LinkedIn is an essential platform to use on both an individual and organizational level. It allows you to display, build and share your personal and professional brand, while keeping track of important business contacts.
As I mentioned in part one of this series, I’m going to be your Cicerone for social profile optimization. Last month we covered Twitter, so this month I’m going to talk about the basics of LinkedIn optimization.
My coworker, Amber Verhulst, has done....