LISTEN TO THIS ARTICLE
0:00 / 0:00

…Begins with gathering more data about your customers than ever before. We estimate that the average marketer will need about 100X the data they collect today to achieve the relevance their customers expect when interacting with brands through direct message channels.  Information Week’s Executive Editor Doug Henschen has recognized the ingenuity, agility, and thoughtful manner in which Paytronix has built a system and team to handle Big Data while....