I think I say this almost every week: Be honest with your customers to earn their trust. I have to admit, I feel vindicated by this week’s round up. We have three articles about creating and maintaining positive relationships with new or existing brand advocates. From research to help you understand who they are and how to find them, to practical advice for keeping those relationships alive and well.
Study: Only 4.7% of a brand’s fan base generate 100% of its social....