When Leapfrog Marketing Institute's CMO Benchmark Survey showed that 93% of CMOs were under pressure to deliver measurable return on investment, I wasn't necessarily surprised. I was sympathetic though.
Sure, on its face, it’s not shocking that an enterprise is on the hook to show ROIs across departments, but it is markedly more difficult for marketers to show returns than sales or IT.
However, that vast number - over nine in ten marketers who are expected to deliver....