Imagine having a single view of every customer interaction with your company at your fingertips—from the time they walk into one of your stores, visit your website, tweet about your products, or reach out to your call center for help. Now imagine how you can use that data to create a differentiated and seamless user experience.
The new buzz on the street is all about the need for an omnichannel approach to engage customers. Companies want to deliver a seamless and consistent customer....