One of the most compelling presentations at last month’s 2013 Customer Relationship Management Conference was that of J. Walker Smith from consulting firm, The Futures Company. In it, he spoke of the future shopper and how digital technology is changing the nature of our social interactions.
Smith also discussed how Generation Z (those born around 2000), is more focused on digital channels than any other generation. He also described an experiment where an 18-month-old was given an iPad to....