By David Hutchison, Head of Marketing, SAP North America
While giving a talk at a sales conference recently, it struck me that industry conferences inevitably focus on two themes: the future and change. Future trends in technology, the future of work, the accelerating pace of change, and so on. The message always boils down to some version of “Transform or Die.” Am I right?
But today I think that message actually does have a special resonance for sales professionals....