The Foundation of Effective Preference Management: A Brief History of Consumer Engagement

Over the 19th and 20th centuries, consumer engagement spanned the town’s lone general store where the owner knew your family and thus your needs, to industrialization and mass production creating affordability and a new level of consumerism. That new version of commercialism also meant that competition between brands was then based on ideas rather than simply availability.   That new version of commerce led to marketing – broadcast, direct, and digital &ndash....