Monday’s post featured two of the five “C’s” of a win-win brand strategy from our newly released Distributed Marketing Leadership Series booklet, Exploding Brand Value at the Local Level. Today, we’ll share the remaining three. SECTION 5: The Five C’s of a Win-Win Brand Strategy Coordinated Message DeliveryJust as consistent messaging is important, coordinated timing of delivery is also key. When a local marketer’s messages are timed to....