Data alone can’t capture the essence of fan journey, but design for a world class fan experience almost always starts with data-driven decisions.
I always wanted to be a professional athlete when I was young and restless, but injuries stopped me from getting there. I know one thing for sure: To hard-core sports fans, it is not just a game. Their devotion is cemented in unconditional love, and they are faithful for better or worse. They connect at a level where the excitement of the....