The time you spend at a sport venue has to be the most awesome experience each time you are there, whether you are a season ticket holder with courtside seats or a first-timer in the nosebleed section.
“Continuous engagement,” which spans beyond a season’s beginning and end, is something we talk about when designing the fan experience in any sport, but we naturally give more attention to game-day activities that surround the main event because that’s where almost all of in-person interaction....