Like most things in life, there’s a right and a wrong way to reward and incentivize.
Whether you’re rewarding research respondents, employees or customers, a good incentives program reaps big returns. But if it’s done wrong, it could leave you in the lurch with bleak response rates, disgruntled employees or apathetic would-be brand loyalists. That’s why we’ve put together a convenient list of dos and don’ts when it comes to incentives. Consider the following guidelines your cheat sheet for....