By Jamie Anderson, Global VP of Product & Solution Marketing, SAP
As the founder of Amazon.com and a true pioneer in the e-commerce space, it’s safe to say that Jeff Bezos knows a thing or two about the customer experience. Originally launching in 1995 as an online shopping site where Bezos sold books due to the worldwide love and interest in literature, 19 years later the company is valued at over $9 billion and has acquired dozens of other companies to help the retail giant grow....