As PAMCo, the Publishers Audience Measurement Company, announces its replacement for the National Readership Survey, it is worth pausing to reflect on the key issues that all media audience measurement currencies have in maintaining their evolution to meet the increasingly intense commercial demands of its industry stakeholders.
Changing a currency is not easy. Countries will testify to this. You only need to consider the challenge of changing to decimal currency in the UK in 1971, or the....