Young shoppers are open to sharing personal information in return for a tailored, personalized retail experience. It is now possible to engage with and gather data from customers via their mobiles, tablets and smart watches – from when they book right through to when they check in at the hotel. How can the industry make the most of the new opportunities, while reassuring customers about the security of their data?
In our 2015 Young Shopper Study, we surveyed more than seven thousand 18 to 21....